New Givenchy L’Interdit. The thrill of the forbidden

 Без имени-1.jpg In 1957, the first Givenchy L'Interdit fragrance was created, which marked the beginning of the brand's perfumery.

Today Givenchy presents a new bold composition - the key to freedom and taste for life.


History
Hubert de Givenchy - was an aristocrat with a flair for the avant-garde. Immaculate glamour, elegance and perfect black and white balance are combined in his bold projects.
Was this the reason that Audrey Hepburn chose him to design her wardrobe? It was a rare relationship that shaped the Givenchy House and set the direction from which the future came.
One of their most significant collaborations, between designer and more-thanmuse, was a fragrance, first created exclusively for Audrey. When Hubert de Givenchy asked if he could commercialise it, legend has it, she initially replied « Je vous l’interdis ! » ("I forbid you!").
That is the name L'Interdit ("Ban") was born and became a cult for Givenchy.

NEW AROMATIC HEARING
The intensity born of contrasts. A forbidden blend of a white flower and a dark accord. The shocking side of chic.
L’Interdit unveils a floral white bouquet of orange blossom, jasmine and tuberose. In contrast, earthy dark tones emanate from the vetiver and patchouli.

L’Interdit in 1957 - Givenchy’s first daring fragrance.

L’Interdit in 2018 - a tribute to freedom. A new fearless classic.

Givenchy announces the new chapter of perfumery! Are you ready?

NEW AMBASSADOR FOR FRAGRANCE
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Rooney Mara is the new ambassador for Givenchy L’Interdit fragrance. She is one of the most talented actresses of her generation.

She is admired for her transformative performances and also her deep commitment. The actress starred in critically acclaimed films including The Social Network, Ain’t Them Bodies Saints, Side Effects, Her and Trash. Twice nominated for an Oscar, her stand out film roles include The Girl with the Dragon Tattoo.

She won Best Actress at the Cannes Film Festival for her film role in Carol.

After shooting five films in 2017 she stars in Mary Magdalene and Don’t Worry, He Won’t Get Far on Foot in 2018. 

Through her own example she has shown that as long as you have the courage to be yourself, nothing is impossible. The true Givenchy woman.


VARNISH AND PACKAGING

The bottle design of 2018 is a clear tribute to the original 1957 bottle. An object that like perfection itself is truly timeless and terribly modern. Strikingly sober, with a round squareness, a soft strength. At once simple, deeply feminine and soft in its evocation, it also has the elegance of being tied up with a sharp seal that binds the contrasting matte grosgrain bow and the shiny logo. 

The box is, of course, black and white, bold, pure and simple. But inside it is scarlet, daring, surprising and carries the signature of Monsieur de Givenchy.

A new L'interdit fragrance inviting woman to cross the line and discover the thrill of the forbidden.


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